Mailerlite Versus ConvertKit – Which Is the Best Subscriber Service?
Mailerlite and Convertkit are two of the most popular email marketing services available for small businesses. It can be tough to decide which subscriber platform is best for your business, so I’ve compiled a list of things you should know before choosing.
UPDATE: I have now switched to EmailOctopus, a more cost-effective and simple-to-use platform. Check out my review here>>My EmailOctopus Review.
WHAT’S THE BEST EMAIL MARKETING SERVICE?
Who has better pricing?
Which features do they offer?
With the list below, when it comes time to sign up with an email marketing service, you can make an educated decision that fits your needs.
What are the benefits of using Mailerlite
- Mailerlite is easy to use
- It’s affordable for all types of businesses
- Mailerlite has a responsive design which means it looks great on any device
- Mailerlite offers different templates and themes for your business needs
- You can create an email list with Mailerlite, making it easier to stay in touch with customers
- There are no limits on the number of emails you send out per month or how many subscribers you have
- You can track the performance of your mailers by using various metrics such as opens, clicks, unsubscribes, etc.
- Mailerlite is a cloud-based email marketing app that can be accessed from any device
- You can schedule your messages ahead of time so they’re sent out at the best possible time for you
- Mailerlite makes it easier for you to track your subscribers’ engagement and open rates on each campaign
- The reporting features in Mailerlite give you all the information you need about what’s working and what isn’t so that you know how to improve future campaigns
- You can set up automated email series with Mailerlite (FREE)
WHAT ARE THE BENEFITS OF CONVERTKIT?
- ConvertKit is a powerful email marketing platform that allows you to create and send beautiful newsletters
- It’s easy to use, with Drag-and-Drop Campaign Builder and the ability to A/B test your campaigns
- You can import all of your contacts from Gmail, Mailchimp, or any other service you’re using
- The built in automation tools allow you to automatically deliver content at specific intervals so that subscribers never feel forgotten
- You’ll be able to easily segment your lists into groups based on interests for more personalized communication
- There are no limits on how many people can subscribe – it’s unlimited! (FREE up to a 1000)
- There are lots of helpful tutorials on the website that will show you how to get started using it
- If you’re not sure if Convertkit is right for you, try out their 14-day free trial!
- It integrates with WordPress, Mailchimp, and Aweber
- You can set up automated email series with ConvertKit (Not FREE)
- You can sell your digital products and recurring subscribtions
- If you realize ConvertKit isn’t the right fit for you we can give you a refund as long as you’re within the first 30 days of the date you signed up for your account.
- Change a URL after an email is sent (Not FREE)
MailerLite | ConvertKit | ||||||
---|---|---|---|---|---|---|---|
Emails | Subscribers | Cost | Emails | Subscribers | Cost | Creator | Creator Pro |
12,000 | 0-1000 | FREE | Unlimited | 0-1000 | FREE | – | – |
Unlimited | 0-1000 | $10 | Unlimited | 300-1000 | – | $9 | $29 |
Unlimited | 1001-2500 | $15 | Unlimited | 1000 | – | $59 | |
Unlimited | 2501-5000 | $30 | Unlimited | 3000 | $49 | $79 | |
Unlimited | 5001-10000 | $50 | Unlimited | 5000 | $79 | $111 |
Email marketing is a powerful way to build relationships with your customers.
The problem is that it’s tough to do this well, and even if you do, most people don’t have the time or energy to manage their own email lists.
MailerLite and ConvertKit make it easy for anyone in any business to send beautiful emails that get opened and read by subscribers who want more from them.
Their tools are designed specifically for marketers like you. They handle all of the heavy liftings, so you can focus on creating great content that converts readers into customers!
Mailerlite | ConvertKit | ||||
---|---|---|---|---|---|
Info | Free | Premium | Info | Free | Premium |
SUPPORT | |||||
Knowledge base | ✅ | ✅ | Creator community access | ✅ | ✅ |
Video tutorials | ✅ | ✅ | Product Support | ✅ | ✅ |
Email support 24/7 | ✅ | ✅ | Email Support | ❌ | ✅ |
Live chat support 24/7 | ❌ | ✅ | Add Team Members | ❌ | ✅ |
MailerPro | ❌ | $100/pm | Free migration from another tool | ❌ | ✅ |
EMAIL CAMPAIGNS | |||||
Drag & drop editor | ✅ | ✅ | Drag & drop editor | ❌ | ❌ |
Rich text editor | ✅ | ✅ | |||
Built-in photo editing | ✅ | ✅ | Built-in photo editing | ✅ | ✅ |
File manager | ✅ | ✅ | |||
Mobile-friendly email newsletters | ✅ | ✅ | Mobile-Friendly | ✅ | ✅ |
Remove MailerLite logo | ❌ | ✅ | Remove ConverKit Logo | ❌ | ✅ |
Custom HTML editor | ❌ | ✅ | HTML Editor | ❌ | ✅ |
Newsletter templates | ❌ | ✅ | Newsletter Templates | ❌ | ✅ |
GROW SUBSCRIBERS | |||||
Landing pages | ✅ | ✅ | Landing Pages | ✅ | ✅ |
Embedded signup forms | ✅ | ✅ | Embedded Sign up | ✅ | ✅ |
Pop-up subscribe forms | ✅ | ✅ | Pop-Up Forms | ✅ | ✅ |
Subscriber management | ✅ | ✅ | |||
Unsubscribe page builder | ✅ | ✅ | |||
Use custom domains | ❌ | ✅ | Customizable Domains | ✅ | ✅ |
Promotion pop-ups | ❌ | ✅ | |||
DELIVER | |||||
Email automation | ✅ | ✅ | Email automation | ❌ | ✅ |
Advanced segmentation | ✅ | ✅ | Edit links in sent broadcasts | ❌ | ✅ |
Interest groups (tagging) | ✅ | ✅ | Subscriber Tagging | ✅ | ✅ |
RSS campaigns | ✅ | ✅ | Visual Automation Funnels | ❌ | ✅ |
A/B testing | ✅ | ✅ | |||
Auto resend | ❌ | ✅ | |||
Deliver by time zone | ❌ | ✅ | |||
Dedicated IP | ❌ | $50/pm | |||
TRACK RESULTS | |||||
Email campaign reports | ✅ | ✅ | Deliverability reporting | ❌ | ✅ |
Surveys | ✅ | ✅ | Subscriber engagement scoring | ❌ | ✅ |
Click maps | ❌ | ✅ | List Growth report | ✅ | ✅ |
Opens by location | ❌ | ✅ | Newsletter referral system | ❌ | ✅ |
ACCOUNT MANAGEMENT | |||||
Domain authentication | ✅ | ✅ | Customizable Domains | ✅ | ✅ |
Multi-user accounts | ✅ | ✅ | Add Team Members | ❌ | ✅ |
User permissions | ✅ | ✅ | |||
CONNECT | |||||
Integrations | ✅ | ✅ | 70+ direct integrations & API | ❌ | ✅ |
API | ✅ | ✅ | |||
LANDING PAGES | |||||
Free website | ✅ | ✅ | |||
Free 5 landing pages | ✅ | ✅ | Unlimited Landing Pages | ✅ | ✅ |
Unlimited websites & landing pages | $10/pm | $10/pm | ✅ | ✅ | |
Unlimited traffic | ✅ | ✅ | Unlimited Traffic | ✅ | ✅ |
25+ customizable templates | ✅ | ✅ | Create link pages | ✅ | ✅ |
SSL encryption | ✅ | ✅ | Create sales pages | ✅ | ✅ |
GDPR compliance | ✅ | ✅ | |||
Double opt-in | ✅ | ✅ | Opt-in incentives | ✅ | ✅ |
Survey and quiz | ✅ | ✅ | |||
MailerLite pop-ups integration | ✅ | ✅ | |||
Custom code injection | ✅ | ✅ | |||
Mobile-optimized landing pages | ✅ | ✅ | Mobile-optimized landing pages | ✅ | ✅ |
Analytics | ✅ | ✅ | |||
Customizable favicon | ❌ | ✅ | |||
Create templates | ❌ | ✅ | |||
A/B split testing | ❌ | ✅ | |||
Unlimited domains | ❌ | ✅ | |||
Additional analytics: Click heatmap | ❌ | ✅ | |||
EARN A LIVING | |||||
Sell digital products | ❌ | ❌ | ✅ | ✅ | |
Run a paid newsletter | ❌ | ❌ | ✅ | ✅ | |
Sell recurring subscriptions | ❌ | ❌ | ✅ | ✅ | |
Low transaction fee | ❌ | ❌ | 3.5%+30c | 3.5%+30c | |
What do I like best?
I like Mailerlite for email automation, as with ConvertKit, you pay for this.
I like ConvertKit because you can promote your products, whereas, with Mailerlite, there is no option for this.
CONCLUSION
So which subscriber platform do you choose?
If you’re on a tight budget, you could use both! And it’s easy to transfer your subscribers to the other platform. That’s what I did when I started.
If you’re still trying to decide between MailerLite and ConvertKit, hopefully, this article has helped. Both platforms have many benefits that can be applied to your business, so it really comes down to what is best for the type of content you want to create or how much money you have available.
And finally for all new businesses I always recommend learning SEO, something you should do when starting out to get FREE traffic to your site. See for yourself >> HOW SEO THE RIGHT WAY
I hope you found this post helpful. Just pop your details in the ConvertKit box below! I’d love an extra subscriber.