16 Strategies to Turn your Instagram Audience into Subscribers and Buyers
Instagrammers are always looking to grow their following, but what’s the point of having a ton of followers if you can’t turn them into subscribers or buyers? You have to give your audience more than just great photos. Here are 16 ways to help convert Instagram followers to loyal customers.
16 steps to turn your instagram followers into buyers
- The first step is to make sure your Instagram feed has a clear brand identity, and that the content you share aligns with this
- Include links in your bio so people can learn more about you and what you do. Add linkt.ree to do this.
- Share exclusive deals only available on Instagram (e.g., free shipping)
- Create an email list for those who want to stay up-to-date on what’s happening with your company or personal life
- Promote products that are perfect for gifting during the holidays, such as candles or bath bombs
- Tag your Instagram posts with relevant hashtags to increase the visibility of your content
- Post regularly and consistently
- Use a call-to-action in the caption to encourage followers to subscribe, like, or comment on your post
- Cross promote by posting links from other social media platforms (Facebook, Twitter) that will lead people back to their Instagram profile page
- Promote products that are available for purchase through links in the bio section of their account
- Give your audience a sneak peek into your life
- Ask for their opinion – what should you wear today, where should I eat lunch, etc.?
- Share behind the scenes photos of how you do what you do
- Show them what inspires you
- Give them an inside look at your favorite things to buy or places to visit
- Create a hashtag so they can follow along with other people’s posts about the same thing
how to grow Instagram followers for Business 2024
Instagram is a social media platform that has become increasingly popular over the last few years. With influencers like Kylie Jenner, Selena Gomez and Taylor Swift using it as their primary form of communication, Instagram’s popularity only continues to grow.
But with so many people on the app, how do you make your account stand out?
Of course, there are other factors like good content and an aesthetically pleasing profile picture, but what about hashtags? The best way to find new followers is through relevant hashtags; these will help you gain more views and allow users who are looking for specific things to find your account. More about hashtags further down this post.
Here are 12 more tips to grow your Instagram account
- Create a captivating bio that is short, concise, and compelling
- Use hashtags to increase your visibility on the platform
- Like other user’s posts in order to build relationships with them
- Tag relevant users in your own post so they can see it
- Share quality content – not just selfies or photos of food. I use my Pocophone (you get more for your money than an iPhone) See for yourself HERE
- Engage with followers by commenting on their photos or liking their comments
- Post at the best time of day for engagement e.g., early morning, late evening
- Have a plan in place before posting – what is the goal of this post, what do I want it to achieve, etc.? Buy a planner, you’ll love this one HERE
- Be consistent! The more often you post, the more likely people will remember your account when they’re looking for new content or brands to follow
- Make sure your bio is updated with relevant information about you and your brand
- Follow other accounts in the same industry as you for inspiration
- Share posts from others in your industry when they are relevant to your audience or blog post topic
5 tips to make the Instagram algorithm work for you and your content
It is no secret that Instagram has seen a lot of changes in the past year, and with all these changes comes some confusion. There are so many new features on Instagram that it can be hard to know which ones will work for your account. One thing we know for sure is that when you post quality content, you’re more likely to see success than when posting low-quality photos. The best way to get the most out of your posts? Post consistently! Here are 5 tips to help make the Instagram algorithm work for you.
- Embrace the latest features. Driving the adoption of new features is important for Instagram, so it makes newer features more prominent in the app
- Vary your post types
- Post at the best times for your business
- Create a hashtag strategy
- Focus on authentic engagement
how to create THE BEST HASHTAGS FOR INSTAGRAM
If you’re like me, your Instagram feed is full of the best photos and videos around. Now it’s time to share them with others! But what are the best hashtags for Instagram?
Hashtags are great for getting your post seen by more people, and they can also give you a competitive edge in your niche. There is no point in creating bad hashtags that won’t be used or, worse yet, will lead people astray from your feed. So let’s get started with some tips on creating the best hashtags for Instagram!
SEARCHABLE TERMS
Put yourself in your customer’s shoes. What are they searching for? What do they need help finding?
Examples:
Bakery : #bestcakes #cakegiftsuk #chocolatebrownierecipe
Interior Designer: #decorideas #howtodeclutter
GEOGRAPHIC SEARCHES
This is for people searching for businesses to see where they are situated. Be specific when stating the location.
Example:
Bakery: #Newportshopshirebakery #bakeriesnearblackpooltower include the word bakery or bakeries or baker
LOCATION SEARCHES
This is for people who are searching for photos or people in a specific location.
Bakery: Name of bakery and where people can find your work
INDUSTRY SEARCHES
These search terms are usually used for people in the same industry as you. Hashtagging within your industry is a great way to get noticed or featured. E.g., sponsorships. You could hashtag that you’re a member of a professional body etc
ADD A LINK
You can now add a link to your stories! Promote products and earn from affiliate marketing. Check out my other post on 10 best affiliate programs to join.
BEST TOOLS TO USE FOR INSTAGRAM
There are more pros to this Pocophone than an iPhone. As mentioned before, I use my Pocophone to take pics, and you know with all these pics we take, you need plenty of storage on your phone and this phone ticks all the boxes. My 2 sons have one, and one is a teenager, and he thinks it’s awesome (you know how fussy teenagers are!). Check for yourself HERE.
When I want to edit photos, I use Canva. Very easy to use, and you can schedule your photos on Instagram with the Pro version, so you have constant engagement!
Well, that’s all the tips and tricks to get more out of Instagram. I hope you found it helpful if so, leave a comment below, or I’d love you to subscribe for occasional updates on new posts. See my other Instagram post HERE if you’re having trouble switching to a creators account.